Expand your business in Asia
Grow wisely in Southeast Asia
Market and feasability studies
Company formation and legal support
Recruitment and representation
About us
Louis-Emmanuel Jaillon, Founder of thrivingAsia
With over 15 years of on-the-ground experience in Asia, I founded thrivingAsia to support companies, entrepreneurs, and investors in developing their presence across Asian markets.
Before launching thrivingAsia, I led the business development of Swedish, German, and Swiss industrial SMEs in the APAC region. I represented and expanded B2B sales for manufacturers in complex markets, working in China, Vietnam, and Thailand, and managing numerous projects throughout Asia-Pacific.
My expertise lies primarily in international B2B development for manufacturers from various industries seeking to establish themselves in ASEAN. In addition, I have solid experience in the health ingredients and medical equipment sectors.
My goal is to turn your ambitions in Asia into concrete success stories in markets that are both demanding and full of opportunities.
thrivingAsia: Your Partner for Success in Southeast Asia
We are an international business development company based in Bangkok and Vientiane. We support SMEs, entrepreneurs, and investors at every stage of their expansion in Southeast Asia. By leveraging our expertise and local networks, we ensure a successful market entry and sustainable growth across ASEAN. With thrivingAsia, you can save time, reduce risks, and maximize your chances of success in one of the world’s most dynamic regions.
Why a local Presence is Essential to Succeed in Southeast Asia?
Western SMEs wishing to establish themselves in Southeast Asia must consider a local presence to break into ASEAN markets. Currently, many companies based in Europe, the United States, or Australia send their export managers or sales representatives from headquarters to Southeast Asia. These representatives carry out several business trips per year to meet, train, and supervise their local distributors.
However, these trips have their limitations: the time difference, accumulated fatigue, and the density of meetings make prospecting and follow-up difficult. Moreover, identifying business opportunities, finding distributors or prospects, and understanding often complex local regulations require time and immersion that occasional visits cannot provide.
A local presence changes everything: having a representative or a team on the ground, working in the same time zone as your Asian partners and customers, greatly improves responsiveness and proximity with your clients and distributors.
Our mission
Supporting you at every stage of your growth strategy in Southeast Asia. As an international business accelerator based in Asia, we put our expertise and local networks at your service to ensure the success of your market entry and expansion across ASEAN.
Why thrivingAsia?
At thrivingAsia, we act as your hands-on business partner on the ground. With a single point of contact and tailor-made solutions, we serve as your dedicated growth accelerator in Southeast Asia. Our flexible and lean approach is designed for SMEs and entrepreneurs who want results without the complexity and overhead of traditional consulting firms. From market entry to long-term expansion, we simplify your journey and guide you every step of the way, helping you build strong foundations and lasting growth across Asian markets.
Frequently asked questions
Who are our clients?
SMEs, entrepreneurs, investors, and project leaders wishing to develop their businesses in Southeast Asia.
How do we work?
We offer a tailor-made and close-to-client approach for every project. Depending on your needs, we can either carry out a specific mission or provide a range of long-term solutions through service packages. Our expertise is multi-industry, with solid experience in the health ingredients and medical devices sectors.
Quich countries do you cover?
We cover all the ASEAN countries. We have particular expertise in Thailand, Vietnam, Cambodia, Laos.
Do you offer free consultations?
We provide a first free consultation to discuss your project, needs, and objectives.
Where your Company is located?
We are based in Southeast Asia, with company and offices in Bangkok, Thailand, and Vientiane, Laos. We charge in EUR, USD, THB, CHF or other convertible currencies.
Customers reviews
Discover what our partners say about us
“thrivingAsia is essential for our expansion in Southeast Asia. Their professionalism in understanding the regulatory environment, identifying sales channels, and selecting and training a suitable distributor has enabled us to enthusiastically enter one of the most dynamic markets in the region.”
SME manufacturing medical devices
Belgium
"thrivingAsia’s entry strategy and B2B distributor identification work skillfully. It allowed us to test the Thai market at low cost. Step by step, we are building our development and establishment in Southeast Asia with a trusted partner.
Context:
SME specialized in natural extracts and dietary supplements.
Objective:
Sell its plant extracts to local dietary supplement manufacturers.
Target country:
Thailand (ASEAN regional hub for nutraceuticals).
SME Strategy:
Entry mode: Partnership with a local distributor rather than setting up its own factory.
Investment: Low, limited to packaging adaptation and local certifications.
Key steps:
Obtain local GMP certification to sell to manufacturers.
Identify a reliable B2B distributor for hospitals, pharmacies, and manufacturers.
Targeted marketing through professional trade shows and nutraceutical conferences.
Expected result:
Market testing without heavy investment
Option to establish a local subsidiary only if the market develops.
SME in health ingredients
France
★★★★★
★★★★★
Context:
An SME specializing in the production of portable devices for blood glucose monitoring.
Objective:
Enter the Indonesian market, targeting hospitals and private clinics.
Strategy:
Entry mode: Distribution agreement with a local partner.
Investment: Low, focused on training and technical support.
Key Steps:
Obtain local approval from BPOM Indonesia.
Train the distributor and hospital staff in the use of the devices.
Provide after-sales service through the local distributor.
Expected Results:
Rapid market access with limited control over logistics.
Preparation for a potential joint venture if demand grows.